Ambassador Wu Sike attended the reception for the launch of the Middle East Regional Office of the China Today magazine at the Grand Hyatt Hotel in Cairo on October 18, 2004. This important event was also attended by Deputy Director of the Information Office of the State Council Mr. Cai Mingzhao, Egyptian Deputy Information Minister Mr. Taha Abdel Alim, a number of Ambassador's of Arab countries to Egypt and 500 other guests from all circles of life in Egypt.

Ambassador Wu Sike delivered a speech offering his congratulation and best wishes to the China Today magazine on the establishment of its regional office as well as the 40th anniversary of its Arabic edition. He also said that the move is a good example for cooperation in the press field between China and Egypt and it would surely usher in a win-win situation. China is willing to increase cooperation with Egypt in an all round way.

During his speech, Mr. Cai Mingzhao said that the Arabic edition of China Today, with a history of 40 years, has served as a bridge of friendship between China and the Arab world. The establishment of regional Office of China Today,a move conducive to attracting a larger Arab readership and satisfying their need,will certainly help the Arabs have a better understanding of China.

Mr. Taha Abdel Alim said that Egypt has been interested in better understanding and learning from China's experience of reform and opening-up drive, and voiced his hope that the press of the two countries could contribute more to promoting friendship and cooperation between Egypt and China.

The China Today magazine, an illustrated general-interest monthly magazine, was launched in 1952 by Soong Ching Ling (Mme.SunYat-sen), late honorary president of the People's Republic of China. Articles carried by China Today reflect the economy, lives of the people and current events in the country. It is a window on China for business people, and also those coming to the country to work, study and travel, as it gives insight into social developments and changes in this land. The French, Spanish and Arabic editions of China Today were launched in the 1960s, followed by the Chinese edition in 1980. The five printed editions of China Today are distributed in over 150countries and regions.